Be Considered a Thought Leader
A great way to be considered a thought leader in your field is to write a white paper. Choose a topic related to an area of expertise and document your knowledge in an objective manner. Then, post the paper on your web site, hand it out at trade shows or conferences, and see what happens to your credibility. My guess is it will soar and so will your business. Of course, it helps to have the white paper professionally written, at the very least edited prior to publishing.
Contact me to talk about it 832-868-6100.